Just came back from the second last show. First, I am no movie critic and will not attempt to be here.Second, I went for the happiness for my 2.5 year old son and 3.5 year old nephew. Third, I am not talking tech stuff and comparing revenues .Fourth, I went there to be thrilled as a normal audience and was thrilled!
After all the years of singing ,dancing and glamorizing the big Indian family, here comes a real thriller. Something that is a spine-chiller. No it is not at all bollywood masala, apart from the “jhatkas‘ of the song ‘Chammak Challo’, sang by the renowned international singer Akon and “go home happy Bollywood syndrome”. Based on a very normal yet special theme of a geeky dad,Shekhar Subramaniam (Shahrukh Khan) aspiring to be a for his son who is not-so impressed by his dad’s wits. The way Shekhar does it is by developing a sci-fi game, only to realise that the villain RA-ONE is booted for life. He is Live to make the life of Shekhar’s son a living hell and to kill him. The potpourri of comic romance with Kareena, who is Shekhar’s wife and off and on knocks of Ra-One always somewhere close threw me into chills. Never a dull moment. I am not going to go into details as this will not be review..you go and watch for yourself or google the story, internet is swarmed with such reviews.
As a prejudice I thought that getting the song Chammak Challo sung by Akon, was just a popularity and unique stunt to one-up Ra-one against other movies of the kind and give a grand and expensive aura. But after watching the movie I realised that not only that, the thought behind that song by an international artist was because it was sung by a superhero, which was developed in UK and off course is virtually a robot, so there has to be a unique feel to the song. I am impressed. Not to forget the Mumbai train sequence where Shahrukh Khan hops from boogie to boogie perpendicularly was a squeaker and had a disclaimer for not attempting it was cute and useful so teens do not try to emulate it. The regular reminders by G-One , Shahrukh Khan for not smoking the cigarettes was as well a heart stealer for me. The way Shahrukh Khan, uses his stardom to give anti-smoking adverts is something that only he can carry-off and still looks like a part of the story.
Guest appearances by Sanjay Dutt, Priyanka Chopra did not intrigue me as much as Rajni Kantha’s ‘chitti’ avatar. There may be references from ‘X-men’, ‘Iron-Man’ but I must applaud Shahrukh Khan for making a movie as ambitious as Ra-One loaded with VFX. Another thing I loved was the Indian swears by Kareena Kapoor which come across as innuendo’s more than the real swears. Arjun Rampal has a done a good job looking absolutely spooky and doing justice to the role. The suit is absolutely going to be a rage in coming days.
The promotions that started with just a poster sans Shahrukh Khan in Dec 2010 and then later Shahrukh Khan tweeting on Jan 1, 2011 the first poster did wonders to its A-Value (anticipation value).A strategic move by director Anubhav Sinha by releasing two teaser trailers during world cup wa s a classic example of ‘Parasite marketing’ that worked wonders. Coupled with viral marketing and a dedicated You Tube channel for Ra-One trailers built up the tempo in just the right spirit. Not to forget the brand tie-ups with Nokia, Godrej, coca colas etc which always work right if the movie is reallyconvincing.
Yes Shahrukh Khan I accept you as an Indian superhero for bringing to Indian audience its first VFX loaded, extravagant sci-fi thriller, high-end visual quality that is actually acceptable. You will like the movie if you do not compare it hollywood flicks. Nonetheless it can be compared with pride. Honestly I would not care for detailing flaws as much if I am entertained.Shahrukh, I love you for taking the risk as an actor and a CEO.
I like the movie, the men and the moves !