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It is said that we were born with only 2 fears-fear of falling and fear of loud noise.By the time we hit our teens we have developed around 4000 fears.It is strange but true that every time we say ‘No’, most of them are generated with an innate fear of either being fooled;being vulnerable;being carried away;of loosing. Our first instinct is to say ‘No’ not because we have a reason but because we have made some fear a part of our DNA and will be passing it onto our scions. How have we crossed these several years day in and day out pregnant with several fears hovering us?As if fear can change the future.But I am sure not having a fear can change the future.

And now I come to network marketing.How much we hate people who reach on to us during our busy lunch hours at office with a catalog! As soon as we see a woman approaching with a glee in her eyes and a catalog in hand, we sprint towards our bathroom and pretend to give a short smile. It is astonishing that how much we hate consultants from a network marketing company but on the other hand we are spending our weekends subtly selling our thoughts, recommending products, giving advice, swearing by a certain esthetician or a mechanic. We never know our friends to whom we are recommending, selling, advising in such confidence might be mumbling ‘Here she goes again’, but because they do not have the option they listen to you and sometimes honor you too.If we do it ourselves why do we hate that woman or a couple who are trying to do just the same for some extra bucks?Here I am not talking about scam companies and  schemes;I am referring to legit network marketing companies.

We would rather run to the most expensive shops and buy stuff from there thinking that’s the real deal. Don’t you think we are fooling ourselves?Everyone in this world wants a piece of that paycheck in your pocket.Nothing wrong in it, you also work for money and this is how economy works.

Why are we so averse to Network Marketing? Is it because we are in fear of opening up to a person with a catalog in hand? Is it because we think that woman will get a commission?But so does the salesgirl at the shop.And so does everyone gets a piece of your paycheck whether its government, retail, your boss and in some cases you! Are you not recommending your colleagues on Linkedin or ask for a recommendation? Linkedin exists because it harps the prospects of network marketing;pear to pear recommendations and that is a legitimate approach.

Many argue that these network marketing consultants have no training then how can they recommend a product? Hear me out, are you trained to advice your friend but you go ahead nevertheless? And when do we listen to the trained consultants, even we have spoken to a financial advisers we always go by our instincts..then why the pretense of not buying from a network marketer just because they have tall claims and have less training?

Some of the great products I have is from network marketing companies and I will never go back to the retail for those specific products. Yes they are little pricey because there is normally a great deal of research that has gone in those products and they are niche’.But they will be the ones to give you more bang for the buck with goodies and discounts because they have eliminated the middle man. The truth is network marketing or Multi- Level Marketing (MLM) is a business model existing since 80 years, tried and tested. It has a catalog because they want to reach directly to the customers. They want to eliminate the overhead costs and the money they make from you as a customer hence redirecting it to the development of the product, therefore better quality for customers and higher compensation for consultants.

If you are a prospective customer then you better start warming up to these consultants because chances are that the way business will be conducted in future.Most of the business start ups now want to eliminate the overhead costs hence dissolving the wholesalers and retailers. So, open up and just don’t say ‘No’ out of a fear. Make sure you have valid reasons.

And if you are a consultant and a network marketer just don’t accept a ‘no’ and be afraid.Dare to ask ‘Why’?

Business is not just jargons, number cracking and predictions. There is a more humane way to do business and you want to ride that wave! Don’t forget everybody needs a human connection! Don’t operate out of fears, operate out of reasons.

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